Macy's Stuck With Martha Stewart Despite Betrayal: Exec

Law360, New York (February 27, 2013, 6:21 PM EST) -- Macy's Inc. had to keep Martha Stewart on board even after she signed a deal with J.C. Penney Co. Inc. because her brand is crucial to Macy's bottom line, the company's chief marketing officer told a New York state judge during a bench trial Wednesday.

Martine Reardon said that when she found out in December 2011 that Stewart was about to announce plans to sell home goods at special Martha Stewart stores within J.C. Penney, she was shocked because a deal like that would violate Stewart's...
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