Weil Gotshal Reps Facebook In Deal For Microsoft's Atlas

Law360, New York (February 28, 2013, 6:05 PM EST) -- Closing out months of speculation that a deal was in the works, Facebook Inc. on Thursday confirmed that it will purchase Microsoft Corp.'s Atlas online advertising platform, a move the social networking giant says will help it better appeal to advertisers.

The pair did not disclose financial terms of the transaction, which folds into Facebook a tool used by advertisers to gauge the effectiveness of their Web-based ad campaigns. Neither company offered a financing breakdown or gave a timetable for the deal.

Facebook's move is widely...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.