FTC's New Online Ad Guidelines Zero In On Social Media

Law360, Los Angeles (March 12, 2013, 9:28 PM EDT) -- The Federal Trade Commission has updated its guidelines for mobile and other online advertisers, releasing a report Tuesday that outlines how to make disclosures conspicuous to avoid deception even when space is limited, as is the case with social media ads.

The guideline report, called “Dot Com Disclosures,” was first released in 2000, but in May 2012 the FTC requested public comment on how the guidance could be modified to reflect new technical and legal issues. The newly updated report takes into account the expanding use...
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