Target False Ad Suit Over Pollen-Free Honey Doesn't Stick

Law360, New York (March 21, 2013, 5:13 PM EDT) -- A California federal judge on Thursday tossed a putative class action accusing Target Corp. of deceiving its customers by labeling a pollen-free product as honey, finding that there is no widespread expectation among consumers that the honey they purchase contains pollen.

Named plaintiff Bertha Cardona had argued that a product Target markets as "pure honey" is neither pure nor honey because all the pollen had been removed, but U.S. District Judge George H. King said pollen is not a "characterizing ingredient" of honey that would require the company to disclose its absence to consumers.

Concluding that Target customers would not be...

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