Frito-Lay Can't Shake 'All Natural' Claims In False Ad Suit

Law360, New York (April 2, 2013, 1:26 PM EDT) -- A California federal judge on Friday pared a putative false marketing class action against PepsiCo Inc. subsidiary Frito-Lay North America Inc. over nutritional statements on snack product labels, tossing the bulk of the suit but keeping alive state allegations over "all natural" claims.

U.S. District Judge Samuel Conti refused to let named plaintiffs Markus Wilson and Doug Campen challenge the wide range of Frito-Lay snack products alluded to in the complaint or pursue federal breach of warranty or unjust enrichment allegations, but said they could pursue claims regarding one of the snacks characterized as "all natural" and others labeled as containing...

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