How To Use The New Trademark Clearinghouse

Law360, New York (May 8, 2013, 11:56 AM EDT) -- By now, most people are aware that the Internet will soon undergo its biggest makeover yet with the launch of hundreds of new top-level domains (TLDs) that will vastly expand the greater domain name system (DNS). Branded, generic and geographic domains such as .Microsoft, .beauty and .nyc will begin to appear alongside already established domains such as .com, .org and .edu. The actual process of securing and defending these new domains, on the other hand, is often lost on many intellectual property owners. In fact, one in five of the top 200 brands still have little or no awareness of the new domains....

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