Law360, New York (May 6, 2013, 10:13 PM EDT) -- Search giants Google Inc. and Yahoo Inc. were sued in California federal court by a car replacement part business accusing them of allowing so-called sponsored advertisements for unrelated firms and competitors to appear next to results for its name that allegedly misdirect potential customers to those sites.
In separate complaints, Del Mar, Calif.-based Parts.com targeted the two search giants, lobbing similar claims against them for trademark infringement and unfair competition, among other things, over sponsored advertisements by firms who pay the search engines to boost their visibility in online search results.
Consumers typing in the Parts.com name on the two search...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!