J&J Hit With Class Action Over Aveeno 'Natural' Claims

Law360, New York (May 8, 2013, 7:43 PM EDT) -- Johnson & Johnson was hit Tuesday with a proposed class action in New York federal court accusing the company of misleading consumers by advertising its Aveeno line of personal care products as "natural" when they include several synthetic chemicals.

Products like Aveeno Active Naturals Nourish+Moisturize Shampoo or Aveeno Active Naturals Creamy Moisturizing Oil are marketed to customers as being "natural," distinguishing them from competitors' products and enabling Johnson & Johnson to demand a premium price. But the products actually contain a range of synthetic ingredients, such...
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