Now Open: Floodgates To Price Advertisement Cases

Law360, New York (June 13, 2013, 12:23 PM EDT) -- Following the California Supreme Court’s lead in Kwikset that “labels matter,” the Ninth Circuit Court of Appeals recently held that “price advertisements matter.” In Hinojos v. Kohl’s, the Ninth Circuit reversed the district court and found that a plaintiff can establish standing under California consumer protection laws when a plaintiff purchases merchandise on the basis of false price information and alleges that he would not have made the purchase but for the misrepresentation.

This opinion no doubt opens the door (if not the floodgates) for similar...
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