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Brand Owners Cheer Starbucks Trademark Victory

Law360 (November 17, 2005, 12:00 AM EST) -- Starbucks’ victory in its bitter fight to protect its brand name in Russia shows that trademark rights are beginning to gain a foothold in markets that were once safe havens for government-sanctioned knock-offs, experts say.

But they warn that famous brands should take a lesson from Starbucks’ travails and invest in protecting their most valuable asset in countries that still take a “wild west” approach to intellectual property rights.

Russia’s patent and trademark office, Rospatent, said Thursday it would annul the trademark “OOO Starbucks,” registered by...
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