Naked Juice To Pay $9M To End 'All Natural' False Ad Suit

Law360, Chicago (July 3, 2013, 4:08 PM EDT) -- Naked Juice Co. of Glendora Inc. has agreed to shell out $9 million to settle a consolidated putative class action in California alleging that it falsely advertised some of its juice and smoothie products as "all natural" and non-genetically modified, court documents filed Tuesday said.

Under the deal the consumer plaintiffs lodged with the federal court, Naked Juice will continue to deny the allegations that its product labels were misleading or false but agreed shell out $9 million for a settlement fund and to redesign the labels to either eliminate or modify the representations at issue.

The company will also set...

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