ConAgra Pays $3.2M To Settle 'Natural' False Ad Claims

Law360, San Francisco (July 10, 2013, 7:22 PM EDT) -- A California federal judge gave preliminary approval Wednesday to a $3.2 million deal between ConAgra Foods Inc. unit Alexia Food Inc. and a class of customers who claim Alexia's potato products are falsely labeled “natural” when they contain an artificial chemical that prevents discoloration.  

U.S. District Court Judge Phyllis Hamilton gave her blessing to the deal, which settles putative class claims that if Alexia is going to put disodium dihydrogen pyrophosphate in its potato products to keep them from turning brown, it shouldn't label them “all natural.” The...
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