No Sign Of Dialing Down: FCC Rules May Increase TCPA Suits
July 18, 2013, 1:11 PM EDT
Law360, New York (July 18, 2013, 1:11 PM EDT) -- With the explosion of text messaging as an advertising tool and the mass proliferation of smartphones, consumers have become highly accessible to and profitable for businesses seeking to market their products using this technology. In an effort to maintain consumer privacy in the face of this rapid transformation, Congress has made significant changes to the Telephone Consumer Protection Act of 1991.
The TCPA restricts marketing calls and text messages to cellphones and residential landlines by generally prohibiting communication using automated systems, artificial callers, or prerecorded voices...