Aveda User's Patience Wears Thin Over Hair Product Line

Law360, New York (July 18, 2013, 8:15 PM EDT) -- Hair products maker Aveda Corp. was hit with a proposed class action in California federal court Tuesday alleging that the salon company's line of hair loss prevention products don't work.

The Minnesota-based company bills its Invati product line as “Nature's Solution for Thinning Hair,” charging over $100 for a three-product system that it says is clinically proven to thicken hair, according to the suit.

The company says that its product line, which consists of a shampoo, conditioner and scalp revitalizer, reduced hair loss by 33 percent...
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