Bear Naked, Kashi Customers Win Cert. In 'Natural' Ad Suit

Law360, Los Angeles (July 31, 2013, 1:39 PM EDT) -- A federal judge on Tuesday certified classes of California consumers who bought food products from Kashi Co. and its subsidiary Bear Naked Inc. that were allegedly falsely advertised as “natural,” ruling the plaintiffs adequately proved that some of the “natural” ingredients were artificial.

In two separate rulings, U.S. District Judge Marilyn L. Huff allowed California consumers who purchased Bear Naked products that contained hexane-processed soy ingredients and were labeled as “natural” to proceed as classes against the two companies, noting that Kashi and Bear Naked conceded...
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