2nd Circ. Urged To Revive Market Research Antitrust Suit

Law360, New York (July 31, 2013, 4:28 PM EDT) -- Affinity LLC pushed the Second Circuit on Tuesday to reinstate an antitrust suit against a rival magazine market research company, saying its complaint leveled plausible allegations that the competitor engaged in predatory pricing and attempted to monopolize the market.

In a reply brief, Affinity said a lower court should not have dismissed the company's amended complaint alleging that GfK Mediamark Research & Intelligence LLC engaged in anti-competitive behavior such as pricing below costs for a magazine advertising research product.

“The district court disregarded Affinity’s well-pled allegations,...
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