Playtex Can't Escape Suit Over Banana Boat Sunscreen Ads

Law360, Los Angeles (August 2, 2013, 6:16 PM EDT) -- A California federal judge on Thursday preserved most of a proposed class action accusing Playtex Products Inc. of misleadingly marketing the SPF 85-110 formulas of its Banana Boat sunscreen as having superior sunburn protection, ruling the plaintiff could sue over products she didn't buy.

Plaintiff Aida Corra claimed that Playtex and co-defendants Energizer Holdings Inc. and Sun Pharmaceuticals LLC, which market and manufacture Banana Boat, falsely advertised that their SPF 85-110 collection provides better protection than their SPF 50 products.

The defendants argued that Corra didn't...
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