Hooters Broke Hispanic Marketing Deal, Ad Agency Says

Law360, Miami (August 21, 2013, 4:17 PM EDT) -- A Florida marketing company on Monday sued restaurant chain Hooters of America LLC for breaking an exclusive deal for campaigns aimed at the Hispanic market by allegedly soliciting bids from other advertising companies.

Orlando, Fla.-based The Group Creative Communications LLC said Hooters has breached an agreement under which it was the exclusive agency handling Hispanic advertising for the corporate restaurants.

The Group says it learned that another of Hooters' advertising agencies, MP Media, had been working on a Hispanic marketing campaign and that Hooters was planning...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.