5 Tips For Crafting Ads That Pass FTC Muster

By Allison Grande (August 23, 2013, 4:30 PM EDT) -- Since the Federal Trade Commission outlined how mobile and online marketers should disclose their advertising practices in March, companies have been scrambling to ensure their ads don't draw the agency's ire.

While the new "Dot Com Disclosures" guidance does not have the force and effect of law, it does provide valuable insight into how the regulator believes Section 5 of the FTC Act applies to small screens on mobile devices and new mediums such as Twitter and other types of social media.

"The FTC is currently very serious and active in applying its dot com guidance when examining advertising campaigns," Winston &...

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