Calif. Privacy Bill Seeks Middle Ground With Online Ads

Law360, New York (September 18, 2013, 6:13 PM EDT) -- The California Legislature has sent to Gov. Jerry Brown an amendment to the California Online Privacy Protection Act (OPPA), Bus & Prof. Code 22575-22579, with respect to which the California attorney general has been active in threatening and bringing enforcement actions against websites and mobile apps collecting information from California residents (regardless of whether the operator is in California).

If signed into law, the amendments would require new disclosures regarding “do not track” and behavior advertising. There is no reason to think the governor will not sign the bill, which was sponsored by AG Kamala Harris, so industry should start to...

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