Bimbo Bakeries False Labeling Suit Survives Dismissal Bid

Law360, New York (September 26, 2013, 5:28 PM EDT) -- A California judge on Wednesday allowed a class action accusing Bimbo Bakeries USA Inc. of deceptively misbranding several Sara Lee, Entenmann's and other products to proceed, but trimmed some state law and unjust enrichment claims.

U.S. District Court Judge William H. Orrick rejected Bimbo’s efforts to dismiss the complaint on multiple grounds, including arguments that plaintiff Alex Ang lacks standing, failed to provide adequate notice of some claims, brings arguments that are preempted and failed to plead his claims with the required specificity.

Ang asserts, among...
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