Qualcomm Cleared In Self-Regulator's 1st Native Ad Probe

Law360, New York (October 3, 2013, 4:20 PM EDT) -- The National Advertising Division this week issued its first decision on the emerging issue of so-called native advertising, finding that Qualcomm Inc. did not have to continue to identify itself as the sponsor of a series of technology articles that ran on Mashable.com after its sponsorship had ended.

The industry self-regulator's probe focused on Internet advertisements for Qualcomm's Snapdragon processors that appeared alongside a series of 20 articles produced by Mashable and sponsored by Qualcomm from November 2012 through March 2013 that explored the technology that...
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