Qualcomm Cleared In Self-Regulator's 1st Native Ad Probe

Law360, New York (October 3, 2013, 4:20 PM EDT) -- The National Advertising Division this week issued its first decision on the emerging issue of so-called native advertising, finding that Qualcomm Inc. did not have to continue to identify itself as the sponsor of a series of technology articles that ran on Mashable.com after its sponsorship had ended.

The industry self-regulator's probe focused on Internet advertisements for Qualcomm's Snapdragon processors that appeared alongside a series of 20 articles produced by Mashable and sponsored by Qualcomm from November 2012 through March 2013 that explored the technology that powers many electronic devices, including Tesla cars, the Mars Curiosity Rover, the Lytro camera and...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections


Government Agencies