Qualcomm Cleared In Self-Regulator's 1st Native Ad Probe

Law360, New York (October 3, 2013, 4:20 PM EDT) -- The National Advertising Division this week issued its first decision on the emerging issue of so-called native advertising, finding that Qualcomm Inc. did not have to continue to identify itself as the sponsor of a series of technology articles that ran on Mashable.com after its sponsorship had ended.

The industry self-regulator's probe focused on Internet advertisements for Qualcomm's Snapdragon processors that appeared alongside a series of 20 articles produced by Mashable and sponsored by Qualcomm from November 2012 through March 2013 that explored the technology that powers many electronic devices, including Tesla cars, the Mars Curiosity Rover, the Lytro camera and...

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