Avoiding Legal Headaches In Social Media Sweepstakes

Law360, New York (October 9, 2013, 5:06 PM EDT) -- Contests, sweepstakes and other promotions have proliferated on social media platforms. Promotions have proven to be an excellent means of increasing social media mentions and traffic. They also come with a variety of risks, both legal and practical.

Contests and sweepstakes are subject to a variety of federal and state laws and regulations, and those using social media as a platform must also be structured in a way that complies with each site’s own policies and guidelines.

Failure to comply with site terms or guidelines can...
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