NAD Sides With AT&T In Internet Ad Feud, Issues Guidance

Law360, Chicago (October 24, 2013, 5:50 PM EDT) -- The advertising industry’s self-regulator Wednesday upheld AT&T Services Inc.‘s challenge to disparaging claims made about its Internet service's speed in a Comcast Communications Inc. commercial, reminding advertisers they must abandon underlying claims — not just a particular advertisement — in order to squelch an administrative proceeding.

The Better Business Bureau’s National Advertising Division handed down a decision rejecting Comcast’s position that the inquiry should be closed because it discontinued the offending advertisement before AT&T brought its challenge. The regulator stressed it will retain jurisdiction over challenges...
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