The Variety Of Ways A Prize Promotion Can Go Bust

Law360, New York (October 30, 2013, 6:25 PM EDT) -- We all know that sweepstakes and contests can be vulnerable to enforcement and litigation, but did you know just how many ways your company can hold a losing ticket when running a prize promotion? Let's review some of the sweepstakes and contests that got caught in red over the past few months to see the variety of ways a prize promotion can go bust.

Most recently, the Children's Advertising Review Unit told Discovery Girls Magazine to modify its advertising for a sweepstakes in order to better protect the privacy of child entrants and more clearly disclose the odds of winning. The...

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