Payless Says It Legally Stores Info In ZIP Code Suit

Law360, New York (November 18, 2013, 6:21 PM EST) -- Payless Shoesource Inc. urged a Massachusetts district court on Friday to chuck a putative class action accusing the retailer of improperly recording customer ZIP codes, arguing that it lawfully stores personal identification information separately from credit card information.

In its dismissal motion, Payless argued that its practice of storing ZIP codes does not violate the Massachusetts Unfair Trade Practices Act because they are recorded in a “customer relationship management” database, rather than on credit card transaction forms.

“This database is entirely separate from the transaction database...
To view the full article, register now.