Privacy And Franchisors: Lessons From Recent FTC Action

Law360, New York (November 21, 2013, 8:18 PM EST) -- While the Federal Trade Commission awaits the fate of its privacy and security enforcement authority in connection with the ongoing Wyndham Hotels litigation, it is continuing to move forward in making new law with the goal of preventing consumer harm and protecting consumers from inappropriate activity.

While many of the FTC’s cases in recent years have focused on ineffective security practices related to consumer information, the most recent case — involving Aaron’s Inc., a “rent-to-own retailer” based in Atlanta — focuses on privacy-related activity. The case...
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