Google Escapes, Yahoo Remains In Sponsored Ads Suits

Law360, Los Angeles (December 4, 2013, 5:16 PM EST) -- A California federal judge on Wednesday dealt a substantial blow to online auto parts retailer's trademark infringement campaign against search giants Google Inc. and Yahoo Inc. over sponsored advertisements, dismissing the retailer's lawsuit against Google completely and leaving intact only one claim in its suit against Yahoo. 

U.S. District Judge Janis L. Sammartino granted Google's motion to dismiss as to all six of's claims, while granting Yahoo's motion to dismiss on five claims while leaving intact a federal trademark infringement claim. 

Del Mar, Calif.-based targeted the two search giants in separate complaints in May, lobbing similar claims against...

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