L'Oreal Can't Shake False Ad Claims Over Wrinkle Creams

Law360, New York (December 12, 2013, 1:25 PM EST) -- Cosmetics giant L’Oreal USA Inc. still has to face most of the claims in multidistrict litigation alleging it falsley advertised anti-wrinkle creams that consumers say can't have the age-fighting effect they claim to offer, a New Jersey federal judge ruled Monday.

U.S. District Judge William Martini mostly denied L’Oreal’s motion to dismiss the case, preserving the plaintiffs’ breach of express warranty claims and 20 fraud claims. He tossed only two unjust enrichment claims with respect to New Jersey plaintiffs.

Judge Martini rejected L’Oreal’s argument that the...
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