Brand Swaps Picking Up Steam In Hotel Industry

Law360, New York (December 17, 2013, 2:18 PM EST) -- With the hotel deals and development pipelines filling up, owners holding onto their properties and buyers of existing hotels are increasingly working out flag changes with management and franchise companies, experts say.

Hotel revenues have been picking up for about a year now, prompting franchisors to once again start making property improvement demands from franchisees, experts say. Combined with a recent deals frenzy that has seen a number of properties change hands, this has created the perfect conditions for a rise in brand-switching deals.

"Folks are...
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