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Expert Analysis

5 Trends Dominate The Privacy Law Horizon

Law360, New York (January 1, 2014, 3:16 PM EST) -- Big data. Little data. Medium-sized data. Privacy and the use of personal information became even more of a central issue for the public this year. From data breaches to Snowden, the average consumer was made aware of data collection and privacy. 2013 was a hot year for privacy, and five areas look like they will get even hotter next year: (1) increase in app-based behavioral advertising; (2) increased scrutiny on website and mobile app privacy policies; (3) more pressure on online behavioral advertising to kids; (4) data breach notices and lawsuits; and (5) increased enforcement of text message laws....

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