Novartis Jacked Up Painkiller Prices, Class Action Claims

By Jeff Sistrunk (January 2, 2014, 7:40 PM EST) -- Novartis AG was hit with a proposed consumer class action in New Jersey federal court Tuesday claiming the Swiss pharmaceutical giant sells a popular over-the-counter migraine medication at a higher price than an identical product marketed under a different name.

Named plaintiff Kerri Yingst alleges that Novartis sells the painkiller Excedrin Migraine at a higher price than Excedrin Extra Strength, which has an identical formulation and dosage. Yingst, of Cherry Hill, N.J., bought Excedrin Migraine repeatedly during the past eight years to treat her recurrent migraines, according to the class action complaint. 

"Defendants' conduct is a proximate cause of plaintiff's and...

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