EU Regulator Greenlights $35.1B Omnicom-Publicis Merger

Law360, New York (January 9, 2014, 12:25 PM EST) -- European Union regulators signed off Thursday on Omnicom Group Inc. and Publicis Groupe SA’s $35.1 billion merger, allowing the “merger of equals” to move forward to form the world's largest mass-marketing conglomerate.

The European Commission found that the presence of other large competitors combined with low barriers to entry and the countervailing power of media vendors will level the playing field, according to a statement.

“The merged entity would be sufficiently constrained by several competitors, including large international advertising groups,” the commission said in a statement....
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