Trademarks Online: The Good, The Bad And The Uncertain

Law360, New York (January 16, 2014, 9:14 PM EST) -- ​Brand owners, marketers and their trademark counsel need only dip their toes in the ocean of e-commerce to feel the swell of empowering opportunity, the undercurrent of increased risk, and the swirling winds of uncertainty in the online marketplace. As we kick off a new year, here is only a sampling of ways that the Internet continues to shape trademark law and produce the good, the bad and the uncertain for brand owners.

The Good

“Viral” marketing, i.e., promotions that take on a life of their...
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