Pom-Coke High Court Battle Extends Far Beyond Juice

By Greg Ryan (January 13, 2014, 9:09 PM EST) -- The U.S. Supreme Court's decision to consider Pom Wonderful LLC's accusations that Coca-Cola Co. mislabeled a juice blend could change the course of not just marketing disputes between business competitors, but also ever-popular consumer class action litigation over food labeling, and even medical device injury lawsuits.

Pom is challenging a Ninth Circuit decision upholding the dismissal of its Lanham Act claims that Coca-Cola misleadingly labeled a product that is more than 99 percent apple and grape juice as pomegranate blueberry blended juice. The Supreme Court agreed Friday to hear the dispute.

The case is the first food labeling dispute taken on...

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