Calif. Signals New E-Commerce Enforcement Trend

Law360, New York (January 23, 2014, 12:58 PM EST) -- Online retailers and advertisers should take heed of a recent California prosecution of for allegedly deceptive price comparisons that resulted in $6.8 million in civil penalties and a five-year injunction on the company's practices. The action took aim at some common online pricing practices and applied Federal Trade Commission principles that the commission itself has not emphasized as a priority in recent years. The state court's decision in People of the State of California v. Inc. includes what may become the dos and don'ts for a new era of state and local consumer protection agency scrutiny of online pricing...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!