Calif. Signals New E-Commerce Enforcement Trend

Law360, New York (January 23, 2014, 12:58 PM EST) -- Online retailers and advertisers should take heed of a recent California prosecution of Overstock.com for allegedly deceptive price comparisons that resulted in $6.8 million in civil penalties and a five-year injunction on the company’s practices. The action took aim at some common online pricing practices and applied Federal Trade Commission principles that the commission itself has not emphasized as a priority in recent years. The state court’s decision in People of the State of California v. Overstock.com Inc. includes what may become the dos and don’ts for a new era of state and local consumer protection agency scrutiny of online pricing...

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