Apple Faces Consumer ZIP Code Collection Class Action

Law360, New York (January 21, 2014, 3:47 PM EST) -- Apple Inc. was recently hit with a proposed class action in Massachusetts federal court by consumers who allege the company violates customer privacy by collecting ZIP codes during purchases.

Named plaintiffs Adam Christensen, Jeffrey Scolnick and William Farrell said Apple tricks customers into believing that providing their ZIP codes is a requirement of making a transaction by credit card. The complaint, filed Jan. 15, alleges that Apple actually stores the personal identification information in its databases and then sells the information to third parties for profit....
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