Battles Over Demand Letters: Lessons From 'The F Word'

Law360, New York (January 27, 2014, 5:56 PM EST) -- When life gives you lemons, make lemonade. When a big corporation sends you a cease-and-desist letter, make … ale?

This is what Jeff Britton, owner of Exit 6 Pub and Brewery in Cottleville, Mo., chose to do after he received a cease-and-desist letter on behalf of Starbucks, alleging that his “Frappicino beer” infringed Starbucks’ federally registered Frappucino brand coffee drink.[1] The situation is one of a growing number of examples where an allegedly infringing small company has utilized social media to publicize the dispute, turning the...
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