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Unilever To Pay $10M Over Hair Loss Tied To Suave Product

Law360, New York (February 10, 2014, 1:09 PM EST) -- Unilever PLC will pay $10.2 million to settle a class action accusing it of misleading consumers about a Suave brand hair treatment that allegedly causes unwanted, significant hair loss, according to a proposal filed Friday in Illinois federal court.

The plaintiffs brought the suit in August 2012, seeking redress for consumers who purchased or used the Suave Professionals Keratin Infusion 30-Day Smoothing Kit, which was marketed in the U.S. for approximately five months, until its recall in early May 2012, according to a joint memorandum in support of the proposed settlement.

Unilever will actually escape three proposed class actions with the...

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Court

Illinois Northern

Nature of Suit

190(Contract: Other)

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Date Filed

August 1, 2012

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