'All Natural' Labels Don't Deceive Consumers, Flax USA Says

Law360, Chicago (February 13, 2014, 1:06 PM EST) -- Flax USA Inc. asked a California federal judge on Wednesday to toss a proposed class action alleging its dairy substitute drinks are falsely labeled as “all natural,” saying a reasonable consumer wouldn’t be misled by the labels.

Plaintiff Garo Madenlian doesn’t even try to identify his — or a reasonable consumer’s — understanding of the phrase “all natural” in his complaint, nor does he back up his contention that the company’s “Flaxmilk” products contain a variety of artificial or processed ingredients, the North Dakota-based company said...
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Case Information

Case Title

Garo Madenlian v. Flax USA Inc. et al

Case Number



California Central

Nature of Suit

Other Statutory Actions


James V. Selna

Date Filed

November 5, 2013

Law Firms

Government Agencies

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