Video Service Sues Virtual Reality Co. Over 'Oculu' Mark

Law360, Los Angeles (February 13, 2014, 4:14 PM EST) -- Online video hosting company Oculu LLC sued virtual reality technology firm Oculus VR Inc. on Wednesday in California federal court, accusing Oculus of infringing its trademark and creating customer confusion.

Aliso Viejo, Calif.-based Oculu said Irvine, Calif.-based Oculus, founded by hardware developer Palmer Luckey, has disregarded its rights to the trademark "Oculu" and damaged its business reputation.

"It could have adopted any number of trademarks," Oculu's attorney, John P. Kristensen of Kristensen Weisberg LLP, wrote in the complaint. "Instead Mr. Luckey and the defendants chose Oculus,...
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