Maybelline Buyers Seek Class Cert. In False Ad Suit

Law360, New York (February 27, 2014, 2:47 PM EST) -- Consumers who allege Maybelline LLC made deceptive claims about a line of its lip and skin products asked a California federal judge on Wednesday to certify their class, arguing all class members paid a premium for the products.

Lead plaintiffs Yanira Algarin and Patsy Murdock filed a motion seeking to certify all purchasers of Maybelline’s 42 types of 24-hour lip colors and skin foundations, marketed as "SuperStay 24HR." The consumers claim Maybelline touts the “no transfer” and lasting benefits of the products, but they do not...
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Case Information

Case Title

Algarin v. Maybelline, LLC

Case Number



California Southern

Nature of Suit

Other Statutory Actions


Anthony J. Battaglia

Date Filed

December 18, 2012

Law Firms

UK Financial Services

UK Financial Services

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