Bogus 'Derived From Beet' Ads Duping Buyers, Suit Says

Law360, New York (March 3, 2014, 1:18 PM EST) -- Supplement maker Bluebonnet Nutrition Corp. was hit with a proposed class action in California federal court Friday accusing it of falsely advertising one of its dietary supplements as “derived from beets” when it is actually created synthetically.

Lead plaintiff Guy Kochlani's complaint alleges that Bluebonnet's betaine hydrochloride product can only be made artificially and is not naturally derived from sugar beets, so California consumers have overpaid for the supplements as a result of the company's misleading marketing.

“As a consequence of defendant's unfair and deceptive practices,...
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Case Information

Case Title

Guy Kochlani v. Bluebonnet Nutrition Corporation


Case Number

2:14-cv-01539

Court

California Central

Nature of Suit

Fraud or Truth-In-Lending

Judge

Percy Anderson

Date Filed

February 27, 2014

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