Bogus 'Derived From Beet' Ads Duping Buyers, Suit Says

Law360, New York (March 3, 2014, 1:18 PM EST) -- Supplement maker Bluebonnet Nutrition Corp. was hit with a proposed class action in California federal court Friday accusing it of falsely advertising one of its dietary supplements as “derived from beets” when it is actually created synthetically.

Lead plaintiff Guy Kochlani's complaint alleges that Bluebonnet's betaine hydrochloride product can only be made artificially and is not naturally derived from sugar beets, so California consumers have overpaid for the supplements as a result of the company's misleading marketing.

“As a consequence of defendant's unfair and deceptive practices, plaintiff and other consumers similarly situated have purchased betaine under the false impression that, by...

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