Philip Morris Beats Cert. Bid In Marlboro Lights Fraud Suit

Law360, New York (March 3, 2014, 4:05 PM EST) -- An Ohio federal judge on Friday declined to certify a class of Marlboro Lights smokers on claims that Philip Morris USA Inc. deceptively pushed the brand as a low-tar, low-nicotine alternative, saying that class members acted inconsistently in choosing and smoking those cigarettes.

Further reinforcing the case law surrounding light-cigarette marketing, U.S. District Judge Sara Lioi ruled that idiosyncrasies in smoking behavior and purchasing decisions would necessitate individualized hearings for each class member and preclude a classwide determination of economic harm.

Judge Lioi was swayed in...
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