New Hotel Brands Face IP Woes Amid Fight For Market Share

Law360, New York (March 19, 2014, 8:48 PM EDT) -- Hotel companies have been generating a slew of new brands in an attempt to shoulder into new markets, but experts say the fledgling flags will have to clear a number of intellectual property obstacles as they try to win an economic advantage over fiercely competitive rivals.

A recent wave of new hotel flags being trademarked and launched — just as the hotel development pipeline revs back into gear — is creating a crowded market that makes registering and policing new pieces of intellectual property particularly complicated,...
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