Hartford Must Defend Ad Puffery, Calif. Justices Told

Law360, Los Angeles (April 3, 2014, 10:39 PM EDT) -- A musical equipment supplier urged the California Supreme Court on Thursday to force Hartford Casualty Insurance Co. to indemnify it in a false advertising suit under an insurance policy's advertising injury clause, saying advertising puffery can also be implied disparagement of a competitor.

Swift Distribution Inc. said California’s Second District Court of Appeal, Division Three, erred in affirming a summary judgment ruling for Hartford after finding that a rival company's suit did not explicitly allege that Swift had disparaged its products and thus did not trigger...
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