Dumb Starbucks: Grande Parody Or Trademark Infringement?

Law360, New York (March 18, 2014, 9:50 PM EDT) -- ​On the morning of Feb. 10, bleary-eyed Los Angelinos in need of a quick caffeine fix on the way to work may have noticed a green and white storefront sporting a familiar mermaid design. Upon closer examination, it would have become clear that the storefront was not the Starbucks they are used to seeing.

Rather, the shop that caught their eye was "Dumb Starbucks" — a nearly identical mockup of a Starbucks coffee shop, albeit with a few exceptions: Everything in the store was prefaced by the word "Dumb," from the name of the store itself, to the coffee offerings (Dumb...

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