Mark Madness: How The NCAA Guards Its Trademark

Law360, New York (March 12, 2014, 8:26 PM EDT) -- “March Madness” is the popular name for the annual NCAA basketball tournament that's set to tip off next week, but it's easy to forget that it's also a tightly enforced trademark that the association has been fighting over for decades.

As with all big events, many advertisers, social media marketers and others would love to mention the tournament — formally the “NCAA Men's Division I Basketball Championship” — to tap into the popularity of the two-week national fixation.

But experts say to tread lightly with “March...
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