Bimbo Bakeries False Labeling Class Action Trimmed

Law360, New York (March 13, 2014, 8:17 PM EDT) -- Bimbo Bakeries USA Inc. on Thursday failed to dodge a suit accusing it of mislabeling a number of Sara Lee, Entenmann's and other baked products to make them seem fresher and healthier, although a California federal judge cut certain claims involving products the plaintiffs did not buy.

U.S. District Judge William H. Orrick dismissed with prejudice the plaintiffs’ claims that the phrases “fresh” and “baked daily” on products they did not buy were misleading. He allowed them to claim that those phrases were misleading only on...
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