Geico, Others Accused Of Violating NJ Insurer's Trademark

Law360, Los Angeles (March 20, 2014, 4:56 PM EDT) -- The owner of a New Jersey insurance business filed a million-dollar lawsuit Wednesday alleging that Geico, Nationwide Mutual Insurance Co., Allstate Insurance Co. and others are allowing a third-party site to send customers their way under his trademarked name.

Gary’s Auto Insurance Agency LLC says it is losing business to a website run by InsuranceStep.com posing under its brand name. The website uses the Gary’s name to grant quotes to would-be customers for other major insurance companies, according to the suit.

Customers were streaming into Gary’s...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.