Geico, Others Accused Of Violating NJ Insurer's Trademark

Law360, Los Angeles (March 20, 2014, 4:56 PM EDT) -- The owner of a New Jersey insurance business filed a million-dollar lawsuit Wednesday alleging that Geico, Nationwide Mutual Insurance Co., Allstate Insurance Co. and others are allowing a third-party site to send customers their way under his trademarked name.

Gary’s Auto Insurance Agency LLC says it is losing business to a website run by InsuranceStep.com posing under its brand name. The website uses the Gary’s name to grant quotes to would-be customers for other major insurance companies, according to the suit.

Customers were streaming into Gary’s...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.